Macy's: Retail Circular Gets a Smart Digital Makeover [HD]

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Uploaded on December 23, 2010 by YahooAdBuzz

How do you breathe interactive life into a print circular and drive in- store traffic with an online campaign? Macy’s found the answer by becoming the first retailer to launch a Pullover Ad in Yahoo! Mail, taking over the entire page of the user’s inbox with an engaging digital version of its Memorial Day circular.

Tags:
Macy's, Display, Advertising, Retail, Circular, Catalog, Interactive, Top, Ads, Yahoo!, Mail, Cool Commercials
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