Neuromarketing: Horst Stipp, Advertising Research Foundation

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Uploaded on March 30, 2011 by scribemedia

Results of the first phase of the most extensive study ever of biometric measurement.

The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuromarketing biometric market research. Horst describes the applications for various methods, explain which methods are suited to particular research needs, and presents best practices for evaluating neuromarketing methods.

Tags:
Biometrics, Eyes, Tracking, Focus, Groups, Neuromarketing, Samples, Consumers, A/b, Testing, Brand, Science & Tech
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