It Worked for Me! The Healthy Skeptic's Guide to Testimonials

29 views

Uploaded on April 02, 2011 by michaelaconley

This April Fools Day webinar will emphasize Richard Feynman’s first principle: “you must not fool yourself—and you are the easiest person to fool.” Health products, services, and practices are frequently promoted using testimonials as evidence for safety and efficacy. An open-minded—not empty-minded—skeptical examination will address: (1) the nature of these testimonials; (2) how testimonials are similar and how they differ from case reports; (3) how and where consumers encounter testimonials in the health marketplace; (4) what makes testimonials both appealing and misleading; (5) how testimonials have been faked; (6) how sincerely offered testimonials can be erroneous; (7) the kinds of important information not revealed in testimonials; (8) how testimonials cause harm; and (9) the characteristics of real evidence of safety and efficacy. Distributed by Tubemogul.

Tags:
Skeptic, Health, Wellness, Work, Websites, Promotion, Live, How To
Comments on It Worked for Me! The Healthy Skeptic's Guide to Testimonials

RECOMMENDED CHANNELS