Lexus CT200h Success Story - Product Launch IPad Application [HD]

http://www.studiopmg.com - Lexus sought to create an interactive brand experience for a series of live "ride and drive" events for its new CT200h sport hybrid. StudioPMG was selected with partner AMCI to conceive and create the primary consumer intercept at each of these events and choose to leverage a multi-faceted iPad application. The application included:

Photo mixer & LED wall intercept:Attracted by a large LED mosaic, consumers had their photo taken at a kiosk. Using iPads, consumers could mix their photo with car colors and different landscapes. Color, hue and saturation dials enables each consumer to create their own art and their own vibe. The completed image was posted on the LED screen with all other consumer photos and optionally emailed to the consumer.

Map Your Ride:This experience enables consumers to take the CT200h on a ride to discover sport and eco or scenic destinations. Possible sites are presented as a mash-up using Google maps and custom scenic designs. Using their finger, consumers can learn more about and "set to favorites" sites they like on their tour. When finished,the consumer was sent an email to notify them that their custom creation was sucessfully saved and available for them to download on the microsite.

Vehicle tour and consumer feedback:A narrated tour of the CT200h shared every detail of the vehicle —overview, handling and suspension, interior and lifestyle. Mounted at multiple points in and around the vehicle, these videos conclude with consumer feedback questions providing Lexus with valuable consumer insights.

Dark Ride trailer:Reinforcing the young, edgy feel common to its target buyer, a faux action movie trailer gives the CT200h the attitude only experienced through a test drive.

Lexus brand messaging:Animated videos communicate Lexus’ core messaging around the benefits of its hybrid drive train, pre-collision system, passive safety system and manufacturing quality.

1. By: StudioPMG
2. Categories Wheels & Wings
3. Views 22
4. Added :25-Apr-11
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