Whirlpool Brand Mother Of Invention Grant Program Helps Moms Mak

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By: MultiVu
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Updated: 26-Nov-09
Videos: 2022

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Added: 24-Jun-07

Baby Einstein Creator Julie Aigner-Clark Serves as
Contest Judge and Spokesperson

To celebrate Moms' ingenuity, Whirlpool brand announced its third annual Mother of Invention Grant Program, a competition that recognizes the entrepreneurial spirit of moms by awarding them the tools they need to turn an idea into a viable business.

Moms are invited to submit their ideas for an invention, business or service no matter where they are in the creation process. The grant program's judging criteria is based on Whirlpool brand's own product/innovation guidelines. Submissions will be weighted with scores in the following categories: creating a solution to an unmet need; uniqueness in the current marketplace; offering a practical business solution; and the story behind the creation. And for the third year, Julie Aigner-Clark, creator of Baby Einstein, will be a guest judge and program collaborator.