Tim Lawhorn's Taste Test Tour Visits Grocer's Headquarters


Uploaded on June 18, 2011 by GreatSeasonings

One way to open doors for your product is to cook with it right in front of the corporate headquarters of the grocery chain that you are targeting. That is exactly what Tim has been doing (by invitation of course), he shows up early in the morning with fresh meats and veggies and a portable grill. By 10 am he is ready for the board room meeting with top buying executives with samples in hand that demonstrate the flavor enhancing seasoning in action. Tim has learned that once a buyer or a consumer tastes the difference aLawhorn's makes on chicken, pork, steak, fish or veggies they are hooked! And when the one tasting is a category manager in charge of what goes on the shelves at Kroger Stores, that is a good thing. A very good thing. Lawhorn is still awaiting the final decision from Kroger, but this direct method has already landed his seasoning on the shelves of another large chain - Bi-Lo Supermarkets. Read more about Tim's Taste Tour here, and maybe you can get him an invitation to a grocery chain headquarters near you! http://lawhorns.net/blog/?p=422

Seasonings, Lawhorn's, Kroger, Grocers, Bi-Lo, Grocery Buyer, News & Events
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