Fast Company Publisher Christine Osekoski on Media

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Uploaded on July 22, 2011 by YahooAdBuzz

Fast Company's Christine Osekoski tells Yahoo! at Cannes Lions that one of a publisher's biggest challenges is creating an authentic experience for the reader—and then figuring out a way to monetize it.

Tags:
Yahoo!, Fast, Companies, Publisher, Monetization, Authenticity, Publishing, Media, Magazines, Cannes, Cool Commercials
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