What is Positioning or Brand Positioning?

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Uploaded on July 26, 2011 by KamilAli

The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning.

Tags:
Al, Ries, BMW, Brand, Positioning, Consumer, Mind, Ferrari, Jack, Trout, Lexus, Online, Marketing, Art & Animation
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