Welcome to a .Brand New World. ICANN New TLDs

What every CMO and their key advisors should know.
The Opportunity.
Afilias – An Afilias Perspective.
Afilias is the world’s largest provider of diverse domain registry services.
Afilias supports 20 million registrations across 15 different TLD’s.
including .org .info .in .me .bz .sc .asia .gi .areo .vc .mn .mobi .lc

ICANN has just approved revolutionary changes to the Internet’s addressing system.
In a few months, anyone can apply to own a new .brand TLD.
However, the window to apply will only be open for a short period (January 12, 2012 to April 12, 2012) and this window of opportunity may not open again in years, maybe even a decade.

What does it take to succeed in a .Brand New World?
It takes Speed, Expertise, Money to apply, win and launch your new .Brand TLD.
It also takes a new .Brand Imagination.

Now imagine engaging your customers in .brand new ways:
Kelly.nike
Offering personalized new fashion solutions at .macys www.Kelly.macys
Enabling mother to share their favorite recipes at .kraft www.Jennifer.kraft
Inventing new customer loyalty programs www.BobSmith.exxon
Delivering email and text messages read to your .bmw www.JaneSmith.bmw
Enhancing security for your customers with verified bank addresses www.checking.chase
or www.Philadelphia.chase
Having a more secure e-mail system MikeBrown@usa.ibm or MaryKate@uk.ibm

How will you use your new .brand TLD?
Your New .brand TLD will enable you to control your brand space with future-forward applications. To put you where your customers are headed.
However, there are challenges to overcome.

The challenges:
The ICANN application process is complex.
To win in the most complex situations winners team up with proven experts who can get the job done right. Especially under great time-pressure.
Your ideal .brand Team includes your CMO and CIO/CTO plus a trademark lawyer, a brand consultant, an ad agency and a registry services provider.
An experienced registry services provider / partner can help you navigate the complex ICANN application process of DNS, escrow, SRS, whois, DNSSEC, abuse mitigation, failover, IPv6, registry continuity, to Win.
To apply, win and launch your new .brand TLD how do you select the best registry services partner?
To avoid the pretenders and improve your odds of winning choose experience.
Afilias has applied for and launched more new TLDs than anyone else in the world. Ever.

Experience. The Afilias difference.
ICANN-approved technology meets and exceeds ICANN’s technical requirements.
Over 10 years experience supporting TLD registries.
Afilias’ proprietary .brand technology platform is scalable, reliable, secure, stable, and globally available.
Advanced DNS network already supporting about 10% of the Internet with 100% guaranteed resolution.

Afilias is the most experienced registry services partner who can help you to apply, win and launce your new .brand TLD.
So you can unleash your .brand imagination.

Lets talk today.
Visit us at: www.afilias.info/nTLDs

Trademarks and trade names used in this video are for illustrative fair use purposes only and not intended to indicate that trademark owner’s interest in filing a potential TLD application.

1. By: Afilias Domains
2. Categories Science & Tech
3. Views 16
4. Added :02-Sep-11
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