GOOD Magazine – Love It Or Fix It

Tags:: Good Magazines Advertising Agency Wieden Kennedy Twelve 12 Art Students American Love Hate Proactive

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By: wiredset
Subscribers: 69
Updated: 24-Nov-09
Videos: 714

English
Comments: 0
Views: 753
Added: 13-Jul-07

GOOD Magazine assets, video. “Say the word America in a crowded room and it’s controversial.” 12 is an experiment disguised as a school disguised as an ad agency. Art students are recruited to the program. They’re drawn together by their love for creativity. Their first project – come up with an ad campaign for GOOD Magazine around the concept “I Heart America.” They came up with “Love It or Fix It.” They acknowledge that America isn’t perfect, but they’re optimistic about its future by being proactive. Advertising has the potential to be used for good. Why not tap into that potential? For more, please log onto http://www.goodmagazine.com/. From Wiredset Digital Agency.