Drake Bell Rocks Out With Mattel's I Can Play Guitar

Tags:: Mattel Playing Guitar Rock Star Toys Drake Bell Nickelodeon

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By: Medialink
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Updated: 03-Nov-09
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Views: 4,445
Added: 07-Aug-07

Guitar play inspires passion at all ages - Used to be kids would watch their favorite rock stars and try to match their moves wailing away on an air guitar, but with today's technology even the youngest fan can take a lick at "real" guitar play. Video games and play guitars have made the instrument accessible to everyone, but this holiday season Mattel's (NYSE: MAT) I Can Play Guitar, featuring a unique plug & play learning system, brings the real magic home with the help of Nickelodeon favorite Drake Bell.

Just as Drake launches his solo career with a summer tour and a starring role in "College," to be released March 2008, he's working with Mattel to help kids make their rock star fantasies come true. The plug and play learning system makes playing the guitar as easy and fun as playing a video game. It looks just like a real electric guitar, but features color-coded finger position buttons on the frets and abbreviated strings, perfect for small hands. Kids simply follow along with the fun games and visuals on their TV screens, matching color-coded images on the screen to the buttons to jam like rock stars in no time.

Produced for Mattel