Eye Tracking on a Promotional Travel Email

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Published 21 Oct 2011
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Eye tracking can show how quickly people view an email. THis clip sh...
http://www.customerexperiencelabs.com/
Eye tracking can show how quickly people view an email. THis clip shows how fast a participant's attention (the red dot) moves across an email.  

Task: Participants were asked to view a travel email promotion in an inbox as though they were at home. The email in this video was from Alaska Airlines/Horizon Air.
Categories: Travel & Outdoors
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