Eye Tracking on a Promotional Travel Email [HD]

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Uploaded on October 20, 2011 by customerexplabs

http://www.customerexperiencelabs.com/
Eye tracking can show how quickly people view an email. THis clip shows how fast a participant's attention (the red dot) moves across an email.

Task: Participants were asked to view a travel email promotion in an inbox as though they were at home. The email in this video was from Alaska Airlines/Horizon Air.

Tags:
Usability, Eye Tracking, Eyetracking, Eye-tracking, Study, Fixations, Research, Gaze, Heat Map, Visual, Attention, User Testing, Participant, Data, Tobii, Scanning, Gaze Path, Gaze Replay, Flowers, E-mail, Seattle Usability, Seattle, Travel & Outdoors
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