Creator of Best Video Wins Five-Day Vacation
La Quinta Inns & Suites' advertising campaign "Wake Up on the Bright Side" features humorous ads that highlight how a stay at La Quinta is the silver lining to the challenges and stresses associated with business and travel. Now thru September 14, 2007, the hotel chain invites travelers to visit http://www.wakeuponthebrightside.com and show their optimism by creating a video using La Quinta's video clips and adding "bright side" captions. The creator of the video receiving the most votes wins a five-day vacation including airfare, hotel and spending money. In addition, the winning video will also be featured on La Quinta's website.