Slo-Mo

Impact studies show that the amount of damage to a pedestrian is vastly different when struck at 15-25 that when struck a 40.

I hit a kid who thought it would be funny to jump out from behind a row of parked cars while I was working as a pizza delivery guy at the age of 17. I was only going 25mph (the posted limit) when I hit him. He broke his leg and got a concussion.

The accident report stated that since I was going the speed limit, the kid wasn't killed. Since the kid had been reported for pulling the same stunt a few times before (without getting hit, but causing accidents) I wasn't cited.

lucky you. since we know how weird these things often are, you easily could have been cited although you were 100% in the right and had everything tucked in. congratulations on your NON visit to jail!

you're still going to go at 70 in a 50 zone aren't you, haha (i think some people missed your joke)

This vid actually means something. Well worth the post.

What are these zones{i think they are a system which doesn't let you hang out in a certain place or zone so u won't make traffic?}? and in which country?

most roads in the western world have a set speed limit, making it illegal to drive at a dangerous speed. i.e. you can't drive at 70mph on a small residential sideroad, but you can on a motorway.

this is not a UK ad, Monash University is in Australia, as someone who has lived in both Australia and New Zealand and seen the ads on television in both countries, i think i can safely say that it was played in both countries. :)

beeng an nzlander myself eye no eets from nz so dont go pullng off that englsh bullsht

It's on the site under "advertising", but here's a link for you
http://www. ltsa.govt.nz/ advertising/ ( minus the spaces, of course )
Under "Key priorities" click any of the four topics - Speed, Drunk- driving, etc.
You can download them all there, that's where I got them. "Understand" is another good clip ( it's posted on this site ).
Also, once you're in the advertising section, go to "Advertising archive" and scroll to the bottom. "Fading Families" ( in my humble opinion ) is also a great clip.
Hope this is helpful. Good luck spitting out some safe drivers for us! : )

You DO realize it is a FAKE event staged for the commercial, but BASED on REAL data....

I for one found it very entertaining and informative..
Quite an effective ad.

When i took my drivers license, i was required to spend a few hours driving on a slippery course, driving through slick turns, stopping on a flat road, and uphill and downhill. I got to test the difference between 40, 45, 50 and 60 kmph several times, in all these situations. And i really did notice a big difference..
The vid was faked of course, but the numbers are well tested.

The guy talking and the slower car were done first, then they did the truck and the faster car. The impact was real, and the guy in the car was a pro driver who knew the stunt he was doing. In Australia and New Zealand (ad is in Victoria, as inferred by the title at the beginning, since Monash Uni is in Victoria, but lots of the ads in Oz and NZ are shared anyway,) the driver is on the right hand side of the vehicle. Hence, the guy in the collision hit the truck on the passenger side of the car. Note the emergency response team that come to check him out? They were real. This was as real (and as dangerous) as the stunt work you see every day on TV. This just had a point.

Various methods of filming and photography, but all real footage. The only modification was in the combining of the shots into one piece of footage.

I says "Honey! I never drive faster than I can see"

Don't ge too proud of yourself, just thank God (if you do believe in God) and I bet you may have crash any time,maybe today!

all you need to do is convince people that speeding us unamerican. i guarantee that will stop almost all speeders in the USA, just like it beat off the metric system. =P

Im sure Bush will fix us up with a law that requires all new cars to get GPS equipment that continually monitors your speed against the limit on the road you are driving. I heard a nasty rumour that several terrorists are driving around at high speed, all over the country! They must be stopped!

this is an australian ad shown in new zealand. its used by the new zealnd land transport association and your right it is from victoria

maybe you failed maths then. if you drew it on a graph of speed vs time since they started breaking, you'd see a curve that gets steeper towards the end. they are saying that the first ~30mph took a lot of road to get rid of and the last ~30mph went in the last few metres. i.e. the braking becomes faster as you progress through the thing with the initial time after hitting the brakes having the speed change a lot less than the last few metres.