Teaching Business Communication and Social Media

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Published 31 Jan 2012
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In teaching business communication and social media, keep in mind that electronic communication and social ...
In teaching business communication and social media, keep in mind that electronic communication and social media are pervasive in business today, so they need to be thoroughly integrated in a business communication textbook.

Just as significantly, the fundamental changes wrought by new media need to be integrated throughout the textbook as well, including the way social media are changing the communication process, compositional modes, relationships between senders and receivers, marketing strategies, collaborative writing, oral presentations, job searches, and more.

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