SCA Tissue Launches Global Tork® Rebranding Of All Products

Tags:: Tork® Revolution Sca Tissue Paper Industry Eco-friendly Multivu 29459

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Added: 10-Sep-07

Tork Revolution Wages War on Germs and Napkin Hoarders with Humor and Prizes

SCA Tissue is starting a revolution in the North American sanitary paper industry and doing it with style and humor.

On Oct. 1, the third-largest sanitary tissue maker in North America will officially launch the Tork® Revolution – a major realignment of its products and services under the global Tork brand.

After benchmarking 400 competitive products and listening closely to distributors and end-customers, the Tork Revolution will shake up the stodgy away-from-home sanitary paper industry with bold new products, a simplified architecture of three quality tiers and the elimination of redundancies to reduce the total number of SKUs. All of the changes are designed to make life easier for distributors and end-user customers.