Until now, most social game companies have focused on providing casual experiences. Does growth for the category lie with the core? Richer games aimed at traditional game players could be the next frontier for the social games. That frontier might be too big to keep on a single platform, even one as big and captive as Facebook. John Getze, VP of Marketing at KIXEYE, and Leo Olebe, Sr. Director. Global Product Marketing at Kabam, Join Moderator Dean Takahashi, Lead writer at Venture Beat, to discuss the nex big trend in social games and what it means for audience acquisition and player retention.
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