THE RETIREMENT RED ZONE® How Your EQ Impacts Planning For Retir

Millions of baby boomers will reach retirement age this year—many with high hopes for the golden years. But there’s a gap between retirement goals and retirement planning. According to a recent study by Prudential in partnership with the University of Connecticut, the reason may be the Investor’s Retirement Emotion Quotientsm or EQ.

The “Behavioral Risk in the Retirement Red Zone®” research report explores the link between emotions and financial decision-making in investors approaching or in The Retirement Red Zone, what Prudential calls the important investment window five years before and after retirement.

The study identified five dominant emotions that may influence investment decisions. These include fear, regret, inertia, aggressiveness, and susceptibility. Fear and regret are by far the most dominant emotions. Investors influenced by fear may be less likely to take managed risks; and those influenced by regret may be hesitant to take action that they might regret. According to the survey, certain products like an annuity could be a strategy that may help mitigate some of those risks.

For more on this eye-opening study and other Retirement Red Zone information, go to: www.retirementredzone.com