Alan Wurtzel, President Research, NBC

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Uploaded on March 11, 2012 by scribemedia

Alan Wurtzel, President Research, NBC/Universal spoke at the ANA TV & Everything Video forum in NYC. His presentation was CALLING ALL ROCKET SCIENTISTS: THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT!
Alan recaps the cross-platform measurement challenges the entire industry faces today - and can no longer afford to ignore. Learn what coalitions such as CIMM are doing to push the envelope to make inroads and drive meaningful results, including details of CIMM's latest RFP for the industry to scale a solution to solving for cross-platform exposure measurement.

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Ana, Associations, Of, National, Advertisers, Iab, Interactive, Advertising, Bureau, 4a's, Arf, News & Events
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