Chris Robinson, Advertising Solutions, Adobe


Uploaded on March 13, 2012 by scribemedia

Chris Robinson of Adobe gave a presentation at the ANA TV & Everything Video Forum in NYC on THE BUSINESS IMPACT OF DIGITAL VIDEO.
Digital video advertising isn't just the fastest-growing media channel available; it's the most important, versatile, and effective channel with real business impact. What's more, digital video is quickly leaving the desktop and becoming seamlessly mobile, conveniently local, and incredibly aware. As digital gets smarter and more sophisticated the strategies of the past become irrelevant and obsolete. Chris Robinson of Adobe shares insights for where digital video is going, how fast it's coming, and how advertisers and media owners can take advantage by getting ahead of key trends.

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