Land Rover G4 Challenge 2008/09

The Land Rover G4 Challenge is one of the most extreme and demanding 4x4 driving contests in the world, and the 2008/09 event looks set to be no different. Over a gruelling 18 month programme, 18 national teams will battle it out to win the ultimate adventure challenge.
This global adventure of a lifetime will take place in Asia, and will be fully carbon-offset thanks to the Climate Care initiative. A landmark association with the International Federation of Red Cross and Red Crescent Societies will generate over £1 million, and a vehicle will be donated to the winning nations' Red Cross or Red Crescent National Society. The event will again have off-road driving at its core, combined with adventure sports and extreme initiative challenges for an ultimate test of team spirit and physical fitness. The entire Land Rover fleet will be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all in action as competition vehicles in the distinctive Tangiers Orange colour.
Land Rover managing Director Phil Popham said “The Land Rover G4 Challenge is an incredible programme that demonstrates our products’ breadth of capability and displays our desire to always push the boundaries of adventure. It is ideal to work as a fundraising and awareness building platform for a humanitarian organisation and we are delighted that we can now make the most of the Challenge’s success….”
Land Rover has a lasting heritage of adventure, with one of the best known expeditions run in 1970 when two Range Rovers became the first vehicles to complete a land crossing of the Darien Gap swamplands that divide North America from South America. The Land Rover G4 Challenge was inaugurated in 2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff hanging finale in the Moab desert, USA. The next Challenge, in 2006, went deep into rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an end at an altitude of over 4000m with South African Martin Dreyer emerging victorious: “The last Challenge was an amazing experience and it was a fantastic feeling to win after such a tough competition against competitors from all around the world. I am sure that the new format, with national teams and more female competitors, will make the next Challenge even more exciting.”
Land Rover is committed to reducing its carbon footprint with its models and business activities. The G4 Challenge will be fully carbon offset through Land Rover's partnership with Climate Care.
A video report from Land Rover.