Social Media and the Nissan 370Z

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Uploaded on April 04, 2012 by DadLabs

Social Media and the Nissan 370Z - Erich Marx, Nissan's Director of Social Media & Interactive Marketing talks about ProjectZ and Nissan's commitment to fans by way of social media. ProjectZ is a 10 week program running on the Nissan Performance Facebook page culminating with the creation of the ultimate "Street Z" with features and accessories chosen by the fans. There is a passionate fanbase and Nissan is dedicated to not just using social media as a marketing tool, but to build relationships with those customers.

Episode 855 is brought to you by Nissan.

Tags:
DadLabs, Dads, Parenting, Family, Nissan, Project, Z, 370Z, Social, Media, Leaf, Wheels & Wings
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