Leading CEOs Launch Alliance With American Red Cross To St

Business Roundtable and the American Red Cross announced a new collaboration through the Roundtable's Partnership for Disaster Response. The Partnership is an initiative to galvanize the business community to contribute its vast resources – beyond financial contributions – to accelerate on-the-ground relief and recovery activities following major national disasters. This announcement is timed with National Preparedness Month, a nationwide effort to encourage Americans to prepare for emergencies in their homes, schools, communities, and businesses.

The collaboration includes several activities to help the private and nonprofit sectors work together to strengthen our nation's disaster response system:

-Introducing new communications channels to improve the flow of information and efficiencies between the business community and the Red Cross

-Using the Partnership's Web site — www.respondtodisaster.org — to share companies' first-hand reports from a disaster site with the Red Cross to expedite relief and recovery efforts