Establishing A Brand


Uploaded on April 17, 2012 by TopoftheFirstPage

Top of the First Page discusses how to properly brand your company's products or services. Branding is extremely powerful, and will work either for or against you. If your brand receives a negative connotation, your company may never recover. That's why it's important to make sure to brand your product correctly. Developing specific guidelines are a necessity in any marketing or advertising campaign. You should have guidelines established from everything such as logo size and color, to the format which your company uses social media platforms such as Facebook and Twitter.

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