Ladies And Gentleman, Start Your Engines

Live from Times Square, Mars U.S. announced today a three-year partnership with M&M'S® Brand Chocolate Candies as the sponsor of the No. 18 Joe Gibbs Racing (JGR) team and driver Kyle Busch in the NASCAR Sprint Cup Series beginning in 2008. Rising to the top of the NASCAR premier series in seven short years, Busch is the youngest winner in series history. He also offered fans a sneak peek at the 2008 season, shared his picks for the season's strong rookie crop and the debut of new cars on the track.

Reaching 1,500 racing events in 36 states as well as Canada and Mexico at more than 110 tracks, NASCAR is one of the most watched and followed sporting events. Among major professional sports, it ranks number one in per-event attendance and number-two in regular season TV viewership. Additionally, races are broadcast in more than 150 countries, in 33 different languages.

Produced for Mars, Inc.

1. By: Medialink
2. Categories Wheels & Wings, Sports
3. Views 1,471
4. Added :03-Oct-07
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