RC&M India Urban Activation Semi Urban Campaigns BrandActivation

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Uploaded on May 18, 2012 by RC&M India

Semi Urban Brand Activation Campaigns Video
http://www.rcmindia.com/ :- General Motors India, intended to reach their TG in places that did not have GM dealerships. With a dual objective of providing support to their existing dealers and create hype and awareness around the brand Corsa, a 43 feet trailer carrying cars was used as a branding unit, for the first time ever, in India. The trailer was also converted into a 3D stage to display vehicles when stationary. This was done with the help of a hydraulic system on one side of the vehicle. Semi Urban Campaigns Video, Urban activation, brand activation in Urban India.
RC&M has been in business as one of India's largest experiential marketing solution providers for over 20 years now. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations.
For More Info visit on:- http://www.rcmindia.com/