By Bad Seed
The Orchid men's cancer charity and The Bluebeards Revenge team up with Rich Carus, Britain's Manliest Cyclist, to raise awareness of the 3 uniquely male cancers - penile, prostate & testicular. The commercial sees Carus battle it out in tough conditions on the beautiful yet unforgiving Dartmoor countryside, however, the rugged terrain might not be Richard's only concern! Produced by Adelia TV.
More info about men's cancer can be found at http://www.orchid-cancer.org.uk