Put Your Best Face Forward This Season

Beauty is a $50.4 billion dollar industry with approximately 7,500 new products launched each year. By making promises to reduce the signs of aging, naturally plump up your lips, or reduce cellulite, all of these products are vying for "must buy" status. Knowing which beauty products work and deliver on their claims is a costly exercise of trial and error.

Every October for 12 years the editors of ALLURE have produced the annual "Best of Beauty" issue—taking the guess work out of beauty shopping. This year they tested more than 2,000 products, consulted cosmetic chemists, dermatologists and hair and makeup artists to find the best concealers, shampoos, mascara's and more. They also identified the biggest beauty breakthroughs of the year—the products that really solve problems, far surpass the hype of product marketing or utilize the latest in anti-aging research.

As the Consumer Report for beauty, The "Best of Beauty" issue has become the ultimate shopping list.

Produced for ALLURE