The Coat Disconnect: New Research Shows Kids and Parents D

Tags:: Burlington Coat Factory Winter Outerwear Shopping Coats Kids Parents Multivu 30356

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Updated: 24-Dec-09
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Added: 05-Nov-07

BURLINGTON COAT FACTORY OFFERS TIPS TO ENSURE CHILDREN ARE READY FOR COLD WEATHER

The ages-old clash of kids1 desire for self-expression versus parents2 practicality has reared its head again. The latest disconnect? Parents are shopping for winter outerwear for their kids based on features like price and warmth/thickness, new research shows - but kids could end up with coats that don't fit their personal style.

For kids ages 8-17, it's all about self-expression when shopping for a new winter coat: their choices are based first on color (66 percent), followed by style (61 percent) and then length (43 percent), according to a study commissioned by Burlington Coat Factory, the retail authority in coats, and conducted by Harris InteractiveÂ®. A creative seven percent decorate their coat with buttons or accessories so that it fits their personal style.