Big Boys Gone Bananas!*

61 views

Uploaded on September 24, 2012 by FilmTrailer

What is a big corporation capable of doing in order to protect its brand? Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally. His previous film BANANAS!* recounts the lawsuit that 12 Nicaraguan plantation workers successfully brought against the fruit giant Dole Food Company. That film was selected for competition by the 2009 Los Angeles Film Festival. Nothing wrong so far, right? But then just before leaving Sweden to attend the Los Angeles world premiere of his film, Gertten gets a strange message: the festival has decided to remove BANANAS!* from competition. Then, a scathing, controversial and misinformed article appears on the cover of the Los Angeles Business Journal about the film a week before the premiere. And subsequently, Gertten receives a letter from Dole’s attorneys threatening legal action if the film is shown at this festival and to cease and desist.

What follows is an unparalleled story that Gertten captured on film. He filmed this entire process of corporate bullying and media spin - from DOLE attacking the producers with a defamation lawsuit, utilizing scare tactics, to media-control and PR-spin. BIG BOYS GONE BANANAS!* can be seen as a thriller and a cautionary tale. But, mostly this is a personal story about what happened to Gertten, as a documentary filmmaker and to his company and how the livelihood of documentary filmmakers can be easily put into jeopardy. This powerful film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole’s public relations company puts it, “It is easier to cope with a bad conscience than a bad reputation”.

Tags:
Big Boys, Gone Bananas, Biography, Documentaries, Drama, News, Fredrik Gertten, Alex Rivera, Alfonso Allende, Entertainment

ALSO FROM THIS CHANNEL

  • 1
    Denis 01:36

    Denis

    by FilmTrailer (5/1/13) 504 views

    Par deux fois, Vincent a cru rencontrer la femme de sa vie. Par deux fois, elles l’ont quitté pour le même homme ... Denis. Maintenant que Vincent file le parfait amour avec Anna, sa seule crainte est que l’histoire se répète.Alors il va tenter de comprendre. Que peuvent-elles trouver à ce type grande gueule, amateur de chemises bariolées et qui enseigne le catch comme une philosophie ?

  • 2
    Tomboy 02:34

    Tomboy

    by FilmTrailer (5/1/13) 658 views

    Laure, una niña de 10 años, se muda con sus padres y su hermana pequeña a un nuevo vecindario. Allí, hace nuevos amigos y el verano transcurre entre juegos y risas. Sin embargo Laure tiene un secreto, se hace pasar por un chico, Michael. Lisa, una chica del grupo se enamora de ella creyendo que es Michael, lo que dará pie a situaciones comprometidas. ¿Durante cuánto tiempo podrá Michael hacer creer a los demás que es en realidad Laure? ¿Cuáles serán las consecuencias cuando se descubra su engaño?

Comments on Big Boys Gone Bananas!*

RECOMMENDED CHANNELS