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Robin Good explains how important it is to have a major focus on one specific topic-theme if you are interested in getting lots of exposure and visibility from major search engines. Search engines send so-called spiders through every site to read the content of the site and understand better its theme focus. This is why the more focussed and specific your site is the easier it is for the major search engines to recommend it against relevant queries. For more info: www.masternewmedia.org