Dan Dunn Performance

CHARLOTTE -- Bank of America announced the launch of its new Bank the Way you Live online banking microsite, bankofamerica.com/anywhere, where in one place, customers with on-the-go lifestyles can learn how to break free of conventional banking and find the freedom and control to manage their personal finances online or via mobile or smart phone, courtesy of the number one online bank.

The microsite features information on the valuable tools that give Bank of America customers the freedom to bank without boundaries, the control to manage their own finances at the touch of a computer key or phone pad and the security to know that their finances are protected. In addition to being a tutorial for current and prospective customers, the site is also a portal to Bank of America's award-winning suite of online and mobile banking products.

The online site features characters from the TV commercials who lead visitors through interactive demonstrations of each online and mobile banking product. Consumers will learn how they can access accounts, pay bills, transfer funds, locate banking centers or ATMs and receive account alerts via text message on their mobile phone. They will also see how to aggregate information and accounts for a complete financial picture, all with multiple layers of security to help ensure that customers' personal finance information stays personal.

Produced for Bank of America