FIJI Marks Industry First With Carbon Negative Bottled Water

Now you can help reduce carbon emissions by simply buying a bottle of water. The world's fastest growing, premier bottled water brand is kicking-off a comprehensive carbon reduction and land use and renewable energy offset program that will deliver one of the first consumer products that truly goes beyond carbon neutral and leaves a negative carbon footprint, setting a new standard for the bottled water industry. FIJI Water's far-reaching initiative aims to "green" nearly every step in the product life-cycle so that each sale of bottled water results in a net-reduction of carbon in the atmosphere. The results will drastically mitigate FIJI Water's impact on global climate change and establishes FIJI Water as a leader in the beverage industry on sustainable growth.

Over the next three years, the company plans to reduce the amount of energy required for their products through a number of efforts, including using wind power to increase the energy efficiency of its bottling facility in Fiji, and replacing bio-diesel to replace traditional diesel in transportation, and a reduction in packaging.

By partnering with Conservation International, a leading conservation organization, they will be permanently protecting the Sovi Basin, the largest remaining lowland rainforest in Fiji. Located on the Fiji Island of Viti Levu, it covers 50,000 acres of land and lies within the Polynesia/Micronesia biodiversity hotspot -- one of 34 such hotspots around the world.

Produced for Fiji Water