Ad Council And U.S. Army Launch Interactive Campaign To Gi

Tags:: Ads Council United States Army Interactive Campaign Stay Schools Teens Multivu 31023

Edit Video Details

By: MultiVu
Subscribers: 67
Updated: 26-Nov-09
Videos: 2022

International
Comments: 0
Views: 591
Added: 13-Dec-07

PSA program features teens documenting their struggles to stay in school and a new virtual community in which users can give friends a "boost" online

The Advertising Council and the U.S. Army joined today to launch a national public service advertising (PSA) campaign designed to encourage students to graduate high school. Created pro bono by JWT New York, the new "Boost" campaign is an extension of the Ad Council's and the U.S. Army's high school drop out prevention initiative, which launched in 2000. The new PSAs feature stories of real teens throughout the country documenting their struggles to stay in high school and urge audiences to provide support by giving them a "boost."