What is an Empathy Map

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What is an Empathy Map? In a previous post, I wrote about the importance of understanding your audience. Ho...
What is an Empathy Map? In a previous post, I wrote about the importance of understanding your audience. How it is important not to try to market to everyone. And I got some good feedback. In that post, I mentioned that one step in the process is to create your customer avatar and you can do this by creating an empathy map.…
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