Most Successful Viral Video Ever

By: CBS

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Uploaded on September 10, 2012 by CBS

The Kony 2012 short documentary from the non-profit, Invisible Children, has become the most successful viral video ever, with more than 60 million views in one week. Ben Tracy reports, then Charlie Rose interviews the Invisible Children Director of Ideology Jedidiah Jenkins about the group's viral marketing.

Tags:
Cbsepisode, Kony 2012, Viral Marketing, Joseph Kony, Child Soldiers, Celebrities, Twitter, Facebook, CBS, CBS This Morning, Entertainment

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