Most Successful Viral Video Ever

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Published 10 Sep 2012
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The Kony 2012 short documentary from the non-profit, Invisible Children, has become the most successful vir...
The Kony 2012 short documentary from the non-profit, Invisible Children, has become the most successful viral video ever, with more than 60 million views in one week. Ben Tracy reports, then Charlie Rose interviews the Invisible Children Director of Ideology Jedidiah Jenkins about the group's viral marketing.
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