FORA.tv Technology - The Dark Knight: a Case Study in Alternate Reality Gaming Season: 2

By: Hulu

Uploaded on September 29, 2011 by Hulu

FORA.tv Technology Season: 2 42 Entertainment's Susan Bonds demonstrates how a promotional campaign for the movie The Dark Knight became a real-life multimedia gaming sensation.

Tags:
Batman, Joker, Dark, Christopher Knight, Nolan, Heath Ledger, Why, So, Serious, Movie, Film, Alternate, Virtual, Reality, Games, Gaming, Playing, Gameplay, Arg, Viral, Marketing, Promotional, Campaign, Harvey, Entertainment

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