FORA.tv Environment - Is the Prius Eco-Friendly, or Ego-Friendly? Season: 1

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Uploaded on August 15, 2010 by Hulu

FORA.tv Environment Season: 1 "If you wanted to design a problem that people would not care about, it would basically look like global warming," says behavioral economist Dan Ariely. His solution? Manipulate the variables people do care about -- like their egos.

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Environmentalism, Environmentalists, Green, Climate, Change, Clean, Power, Energy, Toyota, Hybrid, Cars, Industry, Behaviors, Economics, Economists, Culture, Society, Status, Symbols, Talk And Interview, Entertainment

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