FORA.tv Environment - Is the Prius Eco-Friendly, or Ego-Friendly? Season: 1

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Published 15 Aug 2010
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FORA.tv Environment Season: 1 "If you wanted to design a problem that people would not care about, it w...
FORA.tv Environment Season: 1 "If you wanted to design a problem that people would not care about, it would basically look like global warming," says behavioral economist Dan Ariely. His solution? Manipulate the variables people do care about -- like their egos.
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