TEDTalks - Rory Sutherland: Life Lessons from an Ad Man

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Business, Advertising, Creativity, Economics, Happiness, Life, Psychology, Ad Man, Mad Men, Burma, Kim Jong-il, Hedonic Opportunity, Perceptions, Placebos, Intangible Value, Prussia, Adam Smith, Coca-Cola, Rupert Murdoch, BBC
 


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TEDTalks Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value.

  1. By: Hulu
  2. Categories Entertainment
  3. Views 86
  4. Added :28-Feb-11
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