Advertising Age - E*Trade: Wasted $2 Million Season: 2000

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Published 23 Jan 2012
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Advertising Age Season: 2000 An ad boasting of “wasting” $2 million would likely never be made in 2012, but...
Advertising Age Season: 2000 An ad boasting of “wasting” $2 million would likely never be made in 2012, but in 2000’s bull market, it was just the right mix of light-hearted and irreverent. And a chimp dancing to La Cucaracha was just a bonus.
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