Insight Skate Trailer Good Morning Pluto

Featuring Daniel Shimizu, Jose Rojo, Brian Brown, Ben Barretto, JJ Rousseau, Tyler Mumma & Nick Boserio

Topping the last campaign was never going to be easy but Insight art director, Fraser Anderson, together with his team took the Skate campaign to a whole new level.

The focus was to take skating way out of the usual context; to build from scratch
a skateable terrain in an otherwise surreal environment.

The spot was found, a coastal ranch in California, an isolated retreat complete with its own mad scientist. The boys rolled
in and in 2 days they built a two-storey house structure, a kind of Charlie and the Chocolate Factory on crack creation.

Each room was themed for an individual team rider and the boys were all involved in the process of making it their own -- however these levels of rider involvement seemed to fluctuate depending on the amount of beer consumed the night before.

Four more days passed and the rooms were complete. Initial ideas rolled with the creativity of the day, rooms changed from bathrooms to recording studios as the personalities of each skater dictated. The result is a fun house with a cinematic vibe. Each room, a unique shot in itself, is framed by the raw beauty of a completely unrecognizable space.

Shot by regular contributing photographer, John Bradford, and introducing Mike Piscitelli on videography.

Cue the drum roll !!!!

Check out more on Insight's Good Morning Pluto campaign at www.insight51.com