Business Tips for Top Rank Websites: Don't Start with Design

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Advice Business David Engines Marketing Meerman Pr Scott Search Secrets SEO Tips Websites
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  • Added: 09-Jul-08

In this business tv show, online marketing guru David Meerman Scott reveals what the most important elements of a website are and where the most attention should be focussed:

“I think there are three different focuses of websites and all three need to work together. But I think the most important element is the content and those three elements of a website are the content, the design and the technology that underlies it.
I think all three things are important, the technology is important, the design is important and the content is important. But ultimately the best websites are developed with content as the starting point. I always get a chuckle out of (inaudible) is given for the best books and the best magazine articles. Imagine if the (inaudible) was given instead to the best book cover or the best magazine article picture. They are not, they are given to the best content.
So I think the same thing applies to websites. The most important thing should be the content; the prizes should be given out for the best content because that is what people are looking for on sites. Driven once by content, with those other things being secondary but still very, very important.”

See more business news television shows from business expert David Meerman Scott, as he gives his top expert business advice at http://www.yourbusinesschannel.com

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Comments on

Business Tips for Top Rank Websites: Don't Start with Design

5 Comments | Add Comment
  • I agree with what ...

    I agree with what David says. It is just sometimes hard to get a mix of all three working well together.

    By businessexpertsalli [Affiliate User] 1218835075 Reply Spam Moderate Up Moderate Down
  • Content is ...

    Content is definetely the most important part but you do still want your website to look interesting.

    By businesstvkelsi [Affiliate User] 1218718794 Reply Spam Moderate Up Moderate Down
  • Content is very ...

    Content is very important...there is nothing worse than having to search vigorously through a sight just to find the information that you want.

    By BusinessExpertLouise [Affiliate User] 1218679187 Reply Spam Moderate Up Moderate Down
  • I must say that web ...

    I must say that web functionality is finally regaining it's importance online. Too often websites put emphasis on the 'excitement' they wish to create rather than the actual purpose of the website for the business.

    By alexgrace191 [Affiliate User] 1218594044 Reply Spam Moderate Up Moderate Down
  • He's definitely got ...

    He's definitely got a very valid point in regard to the importance of content in a website. As lots of people tend to forget or overlook that when they create a site. A website with a good content certainly is more interesting than one with loads of interesting images and features.

    By andienoon12 [Affiliate User] 1215719598 Reply Spam Moderate Up Moderate Down
5 Comments | Add Comment