Perry Como Featured in UK Advert Christmas 2008

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2008 Ads Asda Austwick Christmas Como Fontane North Perry Sisters The Yorkshire
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  • Added: 24-Nov-08

UK retailer Asda ditches celebrities for 'real people' in their current Christmas ads. Asda is reinforcing its credentials as a bargain retailer with a £10m Christmas TV campaign focusing on the festivities of real people from the North Yorkshire village of Austwick in England. Asda, owned by US retail giant Wal-Mart, uses the theme "Why pay more for Christmas?" Asda's festive ad features the villagers of Austwick, preparing for Christmas Day and set to the song It's Beginning to Look Like Christmas as sung by Perry Como and the Fontane Sisters for the RCA Victor Records label. Adding to the community spirit and theme of the ad, instead of paying an appearance fee to the denizens of Austwick, Asda has made a contribution towards local projects.

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Perry Como Featured in UK Advert Christmas 2008

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