Operation Hoodie Promotional Video - Cancer Research UK

Operation Hoodie is a unique charity appeal aiming at raising awareness and essential funds for Cancer Research UK. The charity was formed in November, 2007, and was inspired by the loss of a talented young cricketer, Lee Doughty to Cancer at the age of just 24. Operation Hoodie raises essential funds through the selling of its especially designed Cancer Research UK Hoodies, with each sale generating £6.50 for Cancer Research UK. To encourage the promotion of its product, Operation Hoodie encourages active involvement from the supporting public by encouraging all "hoodie-related" pictures to be sent to the charity for publication on its website (www.operationhoodie.co.uk).

Included in the video, are the charities many celebrity supporters who have joined the collective fight against the disease.

The hoodies come in a wide range of colours and there are a number of ways you could choose to get involved in the campaign so please support the charity at. www.operationhoodie.co.uk

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