Lucy Pinder in "Don't Run The Risk" Network Rail Ad

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Ads Campaign Crossing Don't Level Lucy Pinder Network Rail Risk Running Safety
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  • Added: 07-Sep-07

http://www.lucy-pinder.tv/ Quote: Lucy Pinder, Glamour Model
"I'm really pleased to be involved with the Don't Run The Risk campaign this year. The fact that people misuse level crossings and ignore warning signs is really surprising to me, especially when the consequences are so clear. This kind of campaign is really important to highlight the dangers of taking life-threatening risks to young men."

Quote: Mark Shaoul, Head of Marketing, Network Rail
"Last year's campaign had a noticeable effect on recorded incidents at our level crossings, which are one of the key
safety points on the rail infrastructure. This year we have taken the campaign a step further, using data to identify specific level crossings for heavy weight local community activity. We've also stepped into new territory with a viral designed to reach those elusive 18-24 year old male drivers.

All in all, our message is clear, if you run the risk at a level crossing, your chances of surviving if hit by a train is virtually zero"

http://thenewsbureau.co.uk/blogs/52/Lucy-Pinder-Urges-Young-Males-aDonat-Run-The-Riska.html

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Comments on

Lucy Pinder in "Don't Run The Risk" Network Rail Ad

13 Comments | Add Comment
  • Hard hitting just ...

    Hard hitting just what we need. Very well made

    By smarshthelegend [Affiliate User] 1210567089 Reply Spam Moderate Up Moderate Down
  • the reason it is ...

    the reason it is network rail's own train is because none of the operating companies (virgin etc) would put their name to any form of crash. even a faked one.

    By singularrave [Affiliate User] 1209208841 Reply Spam Moderate Up Moderate Down
  • Thats insane, good ...

    Thats insane, good video. Better than the current one!

    By 9141521006 [Affiliate User] 1204552871 Reply Spam Moderate Up Moderate Down
  • agreed, this had me ...

    agreed, this had me fooled into thinking it was gonna be an advert for a head on collision of two cars, but never car and train

    By killer1479 [Affiliate User] 1202140607 Reply Spam Moderate Up Moderate Down
  • agreed, people ...

    agreed, people think that they can beat the train only to find out they get beaten by the train

    By killer1479 [Affiliate User] 1202139973 Reply Spam Moderate Up Moderate Down
  • agreed, people only ...

    agreed, people only think those barriers are there for soft arse's that are to safety critical, people only go through the barriers because they think it makes them look tough, but the only thing that is tougher than them is indeed the TRAIN

    By killer1479 [Affiliate User] 1202139928 Reply Spam Moderate Up Moderate Down
  • Clever idea

    Clever idea

    By hstscotsman [Affiliate User] 1199691040 Reply Spam Moderate Up Moderate Down
  • lol isnt it a ...

    lol isnt it a cowinsdense thats it the networkrail 43 dat killed him and its network rail that run the ad lol

    By mststv [Affiliate User] 1197695825 Reply Spam Moderate Up Moderate Down
  • cool, what's the ...

    cool, what's the title of the song? Hopefully I'll be working for them next year!

    By nailsj86 [Affiliate User] 1196774547 Reply Spam Moderate Up Moderate Down
  • Great tune

    Great tune

    By andwarr [Affiliate User] 1194538009 Reply Spam Moderate Up Moderate Down
  • I hope this reaches ...

    I hope this reaches its target audience, done in a cool style - I like the tune to it too. People misused level crossings all to frequently, and too many dont make it the other side!

    By olympian2174 [Affiliate User] 1193664475 Reply Spam Moderate Up Moderate Down
  • Oh, sure. That ...

    Oh, sure. That driver could stop for the girls, but he couldn't stop to check for a train? What a moron.

    By menslady125 [Affiliate User] 1193431175 Reply Spam Moderate Up Moderate Down
  • Cool.

    Cool.

    By NazriB [Affiliate User] 1193123316 Reply Spam Moderate Up Moderate Down
13 Comments | Add Comment