Elevator Speech

Tags:
Blaise Business David Elevator Marketing Proposition Secrets Selling Sledgehammer Small Speech Top Unique Usp
davidblaise
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    davidblaise
  • International International
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  • Views: 566
  • Added: 21-Feb-08

Nearly everyone involved in sales understands that a well-crafted elevator speech is essential in small business. Still, hardly anyone takes the time to compose a really good one.

Some people confuse an elevator speech with a usp or unique selling proposition. In some cases, your usp can double as an elevator speech.

Ultimately, your elevator speech has to be a reflection of you. It can't be just a string of words designed to sell a product.

If we try to make up an elevator speech or unique selling proposition and then gear our business to deliver it, we're doing it backwards.

Before we can talk with any level of credibility about what we do, we have to be crystal clear about who we are.

  1. Categories: People & Stories
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Elevator Speech

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  • Great Information! ...

    Great Information! You are correct. It is so critical to craft an elevator speech that gets a jaw dropping response. Thanks so much for sharing this information. I look forward to learning from your future posts.
    Coach Korn
    Tuesday Morning Training on YouTube

    By wwwCOACHKORNcom [Affiliate User] 1210903424 Reply Spam Moderate Up Moderate Down
  • I agree with you, ...

    I agree with you, it's all about content.

    By haibaraidiomas [Affiliate User] 1206714618 Reply Spam Moderate Up Moderate Down
2 Comments | Add Comment