Contagion - Bacteria Billboard

By: WBToronto

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Uploaded on September 07, 2011 by WBToronto Powered by YouTube

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in 'awe' or 'eww'.

In support of Academy Award ® winner Steven Soderbergh's latest film "Contagion" -- in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.

Tags:
Film, Contagion, Spread, Virus, Steven, Soderbergh, Matt Damon, Bacteria, Mold, Growth, Growing, Queen, St., Toronto, Warner, Bros, Kate Winslet, Art, Exhibit, YouTube, Health, Billboard, Disease, Mould, Canada, Movie, Promotion, Advertising, Penicillin, Art & Animation
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