SNEAK PREVIEW OF CHEVROLET SUPER BOWL XLVI
TV COMMERCIAL COMPETITION
• Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ad
• Theme of "Chevrolet Route 66" Ad to Capture the "Spirit of Road Trips...."
• Fans Invited to View, Rate and Share their Favorite 30-Second Spot to
Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com
Who will be the Finalists for Chevrolet Route 66 Super Bowl Ad Contest?
One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.
In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."
SOT Full: Chris Perry / Vice President, Global Chevrolet Marketing and Strategy
Chevrolet "Route 66" Commercials
Among the submissions for the "Route 66" competition include:
(In the order of their appearance in the video)
● "Happy Grad"
● "Make Sure She's Okay"
● "Spy Thriller"
● "My First Memory"