Apple - 1984

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1984, Ads, Apple, Big Brother, Super Bowl, Commercials, Ibm, Ibook, IMac, Steve Jobs, Mac, Macintosh, Os, Computers, Power, Powerbook, Powermac

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1984 is a television commercial launched by Apple Inc. in 1984 to promote the Macintosh personal computer in the United States. Directed by Ridley Scott, the commercial first aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing red shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham.[1] This was followed by an on-screen message and accompanying voice over by actor Edward Grover: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." At the end, the Apple "rainbow bitten apple" logo is shown on a black background.

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  1. By: applejuicevideos
  2. Categories Science & Tech
  3. Views 664
  4. Added :04-Jan-08
Comments on Apple - 1984
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  • i dont get it

    i dont get it

    By mearling08 [Affiliate User] 1221598244
  • the women in that ...

    the women in that advert is my godmother! she is now called anya rajah and lives in tunbridge wells!

    By lornaxxperry [Affiliate User] 1220640819
  • No, "We are one ...

    No, "We are one people with one will..."

    By britishagentTV [Affiliate User] 1219702462
  • At 0:29 he goes, " ...

    At 0:29 he goes, "We are white people with one will...."

    By brandonjb [Affiliate User] 1218677702
  • That was for ...

    That was for advocating the use of sports bras. Right?

    By babydiego27 [Affiliate User] 1218078139
  • I believe the idea ...

    I believe the idea is that IBM's would have had a "totalitarian" domination of the computer market had the Apple Macintosh not been released.

    By ajwchin [Affiliate User] 1216998481
  • I quite agree.

    I quite agree.

    By ajwchin [Affiliate User] 1216998355
  • Quite possibly the ...

    Quite possibly the most amazing commercial ever, no matter the product.

    By stupidshnyvolvowner [Affiliate User] 1216174167
  • best commercial ...

    best commercial ever, if someone doesn't understand it, i sugest you to see the movie "Pirates of Silicon Valley", you will understand many things about what happend to apple and microsoft in the begining

    By stickano [Affiliate User] 1215032851
  • Lol "what are we ...

    Lol "what are we selling again?"

    By ultraguy14 [Affiliate User] 1214110180
  • So would 1984 have ...

    So would 1984 have been like George Orwell's '1984' if the Apple Mac hadn't been released? No. I don't understand the premise of the advertisement. The first Mac was great though. I actually had a go on one once!

    By luttman23 [Affiliate User] 1213902182
  • *smash, explosion* ...

    *smash, explosion*

    Hey we were watching that!

    By letreners [Affiliate User] 1213876255
  • That's the woman ...

    That's the woman who played in the clip "Nikita" (an Elton John song) .. I think..

    By WhisperLady023 [Affiliate User] 1213205064
  • this should go ...

    this should go under Mac ads

    By Waddle7890 [Affiliate User] 1204748475
  • Apple has always ...

    Apple has always been amazing at marketing.

    By AspireHigherStudios [Affiliate User] 1201153540
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