The title refers to the time required by all rodeo cowboys to stay on a bull if they want a judge's score. For them, such a short time can seem like an eternity. The same is true of the beginning of this true story, a country tale of Lane Frost, a real-life, crowd-pleasing bullrider who rose to rodeo fame in the late '80s. The characters seem so irrepressibly good, so unreal, that the film comes out of the chute without a buck or much of a purpose. But Frost's story, and that of his relationship with his wife, Kellie (Cynthia Geary), eventually gains momentum. Luke Perry is an underrated actor, and he balances an "aw-shucks-ness" with an internal spark that makes that salt-of-the-earth stuff not so salty. When the film is finally over and the end credits show home movies and stills of the real-life Frost, you'll wish the ride was just a little longer.